Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.
Who? Tell the reader who your product Read the rest of this entry »
A certified proofreader is one that has taken a few courses and learned the proper way to do proof reading work. It is essential that individuals who want to become proof readers, have qualifications that can help them to prepare work that is of high quality. Read the rest of this entry »
Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques.
1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the Read the rest of this entry »
Copywriters and designers are different animals. That’s why I asked some designers I know how us writers can be designer-friendly copywriters. Here’s what they came up with.
THE MAIN DIFFERENCE
“I think the main difference between copywriters and designers is that writers Read the rest of this entry »
Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits.
Benefits are still Read the rest of this entry »
The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases Read the rest of this entry »
It’s that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season’s inventory has to be moved out quickly as the new floods in. Sales teams everywhere are hustling to meet year-end projections. Read the rest of this entry »
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that Read the rest of this entry »
Can you watch a movie and call it work? Of course you can if you are paying attention to the plot. Read more about this technique and increase your conversions.
Stories are so important to good copywriting. It’s one of the aspects of copywriting that can’t Read the rest of this entry »
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information Read the rest of this entry »