Tips to a perfectly optimized web page
There are two steps which we have to consider while optimizing our site:
On-page SEO Tips
Off-page SEO Tips
On-page SEO Tips
Search Engine Friendly URLs: Use Search Engine Friendly URLs.A way to know whether a URL is search engine friendly is to see if it is a readable.
Keywords: Keywords are the ‘key’ to get a high ranking in major search engines. Use keywords that are not competitive and that a normal person can think of while searching for services or content you are offering to the visitors. Use simple keywords and one important thing is when you are registering for a domain name try incorporating a keyword in the URL.
Key Phrases: key phrases are necessary to differentiate your website from other websites out there because searches normally consist of a combination of words. Its depend on the combination of words that you use; you will be able to narrow in on the people you are trying to target. Whereas keywords will help you to get your site in the ranking process, keyphrase will put you ahead of others. Discuss with your friends and make a list of keywords that is related to your website content.
Emphasize Keywords: Keywords should be Bold, italicize or underlined.
Sentence Structure: Sentence should be short and to the point in order to avoid useless words or complicated sentence structure. you have to reach a balance between relevant content and search engine optimization. If your website is user friendly then visitors will come back to your site and will spend more time on it.Thats what every webmaster wants for their site.
Page Structure: Web page should be design properly in order to position Keywords and Key Phrases correctly. Generally it is called Keyword positioning. Major Search engines make a difference between a keyword that is used higher on the web page versus a keyword that is used at the bottom of the page. This is meant to check the importance of the keyword as a reflection of the content on the web page. If you have images, charts or tables on your web page try to put them in a bottom of the page.
In order to optimize your search engine ranking, your web page structure is like this:
Titles and subtitles: Try to have keywords and key phrases in your title and subtitles. It should have subtitles. In addition to improve site ranking this make web page more reader-friendly.
Links: Instead of using general words for links modify your links by incorporating keywords. Instead of writing “click here” for your link, have the description be your link. For example instead of “To have More links, click here.” Use “More Links”.
Keyword and key Phrase Density: “Keyword density” means that how many times a keyword is coming on a web page. Keyword density is one of the important parts of search engines because it is used as an indicator to find out the relevance of the web page for the search that is being made. If there are more keywords in a web page it means that the page is relevant.
Website Content: The above points are worthless if there would be no content on a site. Content should be short and crisp. It should be not copy pasted.
Off-page SEO Tips
Internal Linking: It is necessary to place text links at the bottom of your home page that will connect to your main pages. There should be a “Sitemap” web page with links to all the other pages to your website. This will tell that your website’s structure is consistent, for search engines as well as for web users.
Outside Linking: Search engines give more importance to those sites which is having there links on other sites. This feature is enhance when the links pointing to your site come from the sites that are popular. This gives the indication to the search engines that your site is not ‘fake’.
Meta Tags: Its one of the important part of your web page. To know if your site is having a ‘meta tags’ click ‘view source’ at the top of your internet browser.
Description Meta:
Keywords Meta:
For description metas.Give the short description of the site content. It should be accurate. It’s important to add some keywords in a description.
For Keyword metas: Use keywords that comes in the body of the web page. It should be non competitive.