Website promotion services
Search Engine Directories and Search Engine Spiders are two types of search engines. Each search engine uses unique criteria for “ranking” websites. Search Engine Directories and Search Engine Spiders are two types of search engines. Each search engine uses unique criteria for “ranking” websites.
1. Spiders / Crawlers / Robots
Spider driven search engines use “robots” to spider websites across the Internet. Robots “crawl” each website and “score” pages based on relevancy. Some search engines score the index page while others score individual web pages. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more. Google.com is the most popular spider driven search engine.
2. Search Engine Directories
Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each website and rank them according to a set of guidelines such as website content, website functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.
Reasons for Search Engine Optimization:
Studies have proven that top placement in search engines, among other forms of online marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning guaranteed Top 10 search engine placement.
Factors for Search Engine Optimization are:
Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Other variables that have an emphasis on search engine placement include the following:
Keywords: Choosing the right keywords is mission critical.
Website Themes: Create text heavy pages broken down into “themes”.
Link Popularity: The more links pointing your site from “relevant” sites the better.
Click Popularity: The more traffic your site receives, the higher you score.
Pay-Per-Click (PPC):
Pay-per-click advertisement should be used or not in the engines? This decision should be influenced by the industry’s keywords and prices. The budget, economies of scale, cost-per-customer acquisition, marginal costs and profitability should be considered before entering the PPC arena.